From 'Brain-Rot' to Global Culture: Manga Artist Reflects on the Industry's Massive Reputation Shift

A Japanese manga artist recently sparked a viral conversation by reflecting on how much the industry's reputation has evolved over the decades. Recalling the days when reading manga was frequently dismissed as a 'brain-rotting' activity that hindered intelligence, the artist emphasized that those times are long gone. Today, manga is celebrated as a sophisticated medium for storytelling, education, and artistic expression, earning its place in academic and cultural institutions worldwide. Fans have responded with a mix of nostalgia and pride, sharing their own stories of how they once had to defend their love for manga. As the medium continues to dominate international sales charts and influence global media, this reflection serves as a powerful reminder of manga's journey from a misunderstood niche hobby to a respected pillar of modern global culture and a primary driver of Japan's soft power.