Summer Nostalgia: Mamoru Hosoda’s Masterpieces Feature in New McDonald's Japan Collaboration

McDonald's Japan has officially announced a new TV commercial titled 'Big Mac: Then and Now, Summer is...' set to air nationwide on June 30. The campaign features iconic scenes from three of director Mamoru Hosoda's most beloved anime films: 'The Girl Who Leapt Through Time,' 'Summer Wars,' and 'Wolf Children,' blending cinematic nostalgia with the brand's classic Big Mac. Known for capturing the quintessential essence of Japanese summer, Hosoda’s works are the perfect fit for this seasonal promotion. By integrating these high-quality animation sequences, McDonald's aims to evoke deep emotional connections and celebrate the enduring legacy of Studio Chizu's storytelling among fans of all ages.