SAO: Fractured Daydream Faces Backlash Over 'Lazy' VTuber PR Campaign

The latest Sword Art Online game, Fractured Daydream, has sparked intense controversy following a promotional campaign on X. Multiple VTubers were spotted posting identical images and captions simultaneously, leading fans to label the marketing effort as robotic and lazy. This uniform PR approach has become a laughingstock among the Japanese gaming community, who expected more effort for such a massive franchise. This blunder highlights a growing disconnect between corporate marketing strategies and the expectations of the Otaku community. As fans express their disappointment, the game's reputation faces an uphill battle, with many questioning if the lack of creativity in marketing reflects the quality of the game itself. The community is now waiting to see if the publishers will address this 'copy-paste' scandal.